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Can you believe it? Some people still wonder if websites are necessary. It may be hard to believe, but some business owners don’t see the point of a company website. Some of them think their success has reached a natural plateau and that nothing can be done. Others think the benefits won’t be great enough to justify the cost.
There are many reasons a person could come up with to talk themselves out of investing in a website, but the fact remains that it is imperative that your business have one. If not, you are missing out on potential customers because there are people online looking for exactly what you have. Following are 5 reasons you should get your business online ASAP.
Guaranteed, your competition has a site, all of them. You’re probably the only one that does not. This means no matter how good your product or service is, others are ahead of you. They have the upper hand because their companies are coming up on sites like Google and yours is not. If you had a site, potential customers could do research and compare the companies, but because you don’t have a site, the other companies will automatically get the customer.
In other blogs, we’ve compared your website to an employee. Well, it’s the type of employee that works 24/7. No matter what hours you work, your website works more. It never sleeps or goes on break. This allows people to visit your store at all hours of the night and day. This make customers more comfortable because they can shop and browse on their own time, no need to rush. In order to keep your business open 24/7, you’d have to spend a lot of money, but a website would cost you no more than you’d pay for setup and maintenance.
Customers like to know that they’re purchasing from a reputable business. There are many “businesses” that are run by scammers who just want to steal people’s money, so you will need to show that you are trustworthy. Adding testimonials, FAQs, and reviews is a good way to ease people’s worries about your business being untrustworthy. If you don’t have a site, online customers will have no way of knowing about you or your products.
Rest assured that people will Google you. They always do. You need to make sure there is a website to come up. Sure, directory listings are a helpful, but if they are all you have, there is a good chance the person searching will go with another company—one who has a website. Competition is stiff. You need to do everything you can to make your business stand out among the rest.
There are 280 million Internet users in America and far, far more worldwide. Having a website gives you access to all of these people. It gives you an online presence that is guaranteed to bring new customers, most of whom wouldn’t have ever heard of you if it weren’t for your site. Websites help you market and develop your brand and reputation. Websites bring you more attention. Could that ever be a bad thing?
Farin Innovations – a Miami website design and website development company, loves to design websites for business owner who were once skeptical. We are passionate about websites, and we use that passion as our foundation to build sites for clients of all kinds. We’ve been in business since 1999. Have a look at our portfolio to see some of what we’ve done for our clients. Visit http://www.farininnovations.com/portfolio today.